Two thousand kilometres, hours of content, social activations and several TVC's later, we have a successful, fully-integrated brand campaign with an estimated total reach of over 41,000,000. A delicious recipe for Vulcan Mind Meld, with ouzo anise liqueur and 151 proof rum. To get us all the way to Birdsville and its notorious (also aptly named) Big Red Bash music festival, we engaged the Mad Max Fury Road team to design and build The Colonel, a dynamic, customised food, production and entertainment vehicle like no-other.Īnd who better to helm the mighty vehicle than social media sensations, the How Ridiculous trio. They say the journey is the destination, and there's no better example of this than here. The most isolated town in Australia and 685km from the nearest KFC. Puzzle (Answer below) Charlene, Steve and George are drinking coffee. Finding those people would mean having to travel to somewhere like Mars, or alternatively, outback Australia. Equipment is a set of counters which is either a creature or a weapon, a hex game board (all published as a four page pull out) and you also need some dice. What better way to remind people of great tasting KFC than by showing others enjoying it for the very first time. User Description Mindmeld is about psionic warfare, it can be played as a solitaire game or by two players. We took KFC to one of the remotest parts of the world via a giant entertainment vehicle.
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